Are you a roofing company looking for more leads? If so, you need to make sure your search engine optimization or SEO game is on point.
Your website is one of your most important marketing tools. If you want to double your leads in 2023, you need to make sure your website is ranking high in the search engines. Luckily, with a little bit of effort, you can improve your website’s roofing SEO and start generating more leads than ever before.
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Here is an expert guide to get you started.
1. Do your keyword research
If you want your website to rank high in the search engines, Thrive SEO Company emphasized that you need to make sure you are using the right keywords. Keyword research is the process of finding and choosing keywords that are relevant to your business and have a high search volume.
There are a number of different ways to do keyword research. One way is to use a keyword research tool like Google AdWords Keyword Planner or Moz Keyword Explorer. Another way is to simply do a Google search and see what keywords come up.
Once you have found some relevant keywords, it is time to start incorporating them into your website. Start by including them in your title tags, meta descriptions, and header tags .
2. Optimize your website for mobile
In today’s day and age, it is more important than ever to make sure your website is optimized for mobile. More and more people are using their smartphones and tablets to search the internet, so you need to make sure your website looks good on all devices.
SEO Agency Pittsburgh shared that one way to do this is responsive design. This means that your website will automatically adjust to fit any screen size. Another way is to create a separate mobile version of your website. If you go this route, make sure you redirect mobile users to the mobile version of your site.
3. Improve your page speed
Page speed is another important ranking factor in the search engines. In general, people are impatient and want to find what they are looking for as quickly as possible. If your website takes too long to load, people will likely leave before they even have a chance to see what you have to offer.
There are a number of ways to improve your page speed. One way is to optimize your images. Make sure you are using the correct file format and compressing your images before you upload them to your website. Another way is to minify your CSS and JavaScript files. This means removing any unnecessary characters from the code.
4. Create quality content
One of the best ways to improve your SEO is to create quality content that is relevant to your business. Content marketing is a great way to attract new visitors to your website and convert them into leads.
When creating content, make sure you’re including your target keywords. According to a leading content writing agency, do not stuff your keywords in there just for the sake of it. Your content should still be readable and flow naturally.
In addition to keyword-optimized content, make sure your content is well-written and informative. People are more likely to share and link to quality content, which will help improve your SEO.
5. Build links
Link building is another important part of SEO. In general, the more high-quality links you have pointing to your website, the higher your website will rank in the search engines.
There are a number of ways to build links. One way is to create quality content and share it on social media. This will encourage people to link to your website. Another way is to reach out to other websites in your industry and ask them to link to your website.
Building links can be time-consuming, but it is well worth the effort. Not only will it improve your SEO, but it will also help you generate more traffic and leads.
SEO is no longer a “nice to have” for roofing companies, as well as plumber SEO – it is a necessity in order to stay competitive. By following the tips we have outlined, you can start seeing results in as little as 2023. However, SEO is an ever-evolving field, so make sure to keep up with the latest trends and changes if you want to stay ahead of your competition.
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